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Skechers Vs New Balance

When it comes to athletic footwear, there are numerous brands vying for your attention and claiming to be the best. Two such contenders that have garnered significant popularity are Skechers and New Balance. Both brands have loyal fan bases and offer a wide range of footwear options for various activities. 

But how do they stack up against each other? In this blog post, we’ll delve into the world of Skechers and New Balance, comparing their history, technologies, comfort, style, and overall performance to determine which brand truly reigns supreme.

History And Background

Before diving into the comparison, let’s take a brief look at the histories and backgrounds of both Skechers and New Balance. Understanding the roots of these brands can provide valuable insights into their philosophies and approaches.

Skechers, founded in 1992, is a relatively young brand compared to New Balance. It started as a utility boot manufacturer and gradually expanded its product line to include athletic and lifestyle footwear. Skechers gained significant popularity in the late 1990s and early 2000s with its chunky, trendy platform sneakers that appealed to a wide consumer base.

New Balance, on the other hand, has a long-standing history dating back to 1906. Originally known as the “New Balance Arch Support Company,” the brand initially focused on orthopedic footwear.

Over time, New Balance shifted its focus to athletic shoes, particularly running shoes. It has since become synonymous with quality craftsmanship and performance-oriented footwear.

Skechers Vs New Balance-Points Of Difference

Technologies And Innovations

Both Skechers and New Balance have invested in technological advancements to enhance their footwear offerings. Let’s explore some of the notable technologies employed by each brand.

Skechers boasts a range of proprietary technologies designed to maximize comfort and performance. One of their most renowned technologies is the “Air-Cooled Memory Foam,” which provides cushioning and support while allowing air to circulate within the shoe, keeping feet cool and dry.

Additionally, Skechers utilizes the “Flex Appeal” technology, offering flexibility and a responsive feel, making their shoes suitable for a wide range of activities.

New Balance, on the other hand, focuses on innovations geared towards enhancing stability, support, and overall performance. One of their key technologies is the “Fresh Foam” cushioning, which provides a plush and responsive ride, absorbing impact while maintaining stability.

New Balance is also known for its “REVlite” midsole foam, which offers lightweight cushioning without sacrificing durability.

Comfort And Fit

When it comes to athletic footwear, comfort and fit are paramount. Both Skechers and New Balance prioritize these aspects, but they approach them from slightly different angles.

Skechers emphasizes cushioning and plushness, aiming to create a “walking on air” sensation for wearers. Their Air-Cooled Memory Foam technology and well-padded insoles contribute to a comfortable experience, particularly for casual walking or everyday wear. Skechers also offers a wide range of widths, accommodating different foot shapes and sizes.

New Balance, on the other hand, places a strong emphasis on providing optimal support and stability, especially for runners. Their shoes often feature structured midsoles and heel counters to ensure a secure and stable fit. New Balance offers a variety of widths as well, catering to individuals with wider or narrower feet.

It’s worth noting that personal preferences play a significant role in determining comfort and fit. While Skechers may excel in cushioning, some individuals may find New Balance’s stability-focused approach more suitable for their specific needs.

Style And Aesthetics

Style and aesthetics can be subjective, as fashion trends and personal preferences vary from person to person. Both Skechers and New Balance offer a wide array of designs to cater to diverse consumer tastes.

Skechers is known for its contemporary and trend-focused approach to footwear design. Their sneakers often feature bold colors, unique patterns, and eye-catching details, appealing to those seeking a fashionable and on-trend look. Skechers also collaborates with celebrities and influencers to create limited-edition collections, further enhancing their style credentials.

New Balance, on the other hand, has a more classic and timeless aesthetic. Their designs often lean towards a clean and understated look, prioritizing functionality over flashy elements. While New Balance does release special edition collaborations and colorways, their core focus remains on producing performance-driven footwear rather than following fleeting fashion trends.

Ultimately, the choice between Skechers and New Balance in terms of style comes down to personal preferences. Some may prefer Skechers’ trendy and vibrant designs, while others may gravitate towards New Balance’s timeless and versatile options.

Performance And Durability

Performance and durability are crucial factors to consider when evaluating athletic footwear. Whether you’re a casual walker or a dedicated athlete, you want shoes that can withstand the rigors of your chosen activity.

Skechers offers a diverse range of shoes suitable for different activities, including walking, running, training, and more. Their shoes generally excel in providing lightweight comfort and versatility, making them suitable for everyday wear and low to moderate intensity activities. However, some users have reported concerns regarding the long-term durability of Skechers shoes, particularly for intense athletic pursuits.

New Balance, on the other hand, has a strong reputation for producing durable and high-performance footwear, especially in the running category. Their shoes often incorporate durable outsole materials and robust construction techniques, ensuring longevity even under demanding conditions. New Balance offers specialized shoes for various activities, including road running, trail running, and cross-training, catering to the needs of different athletes.

Price Range

Price is a significant consideration for many consumers when choosing athletic footwear. Both Skechers and New Balance offer options across a wide price spectrum, allowing consumers with varying budgets to find suitable shoes.

Skechers generally positions itself as a more affordable brand, providing accessible options for those seeking quality footwear without breaking the bank. Their prices typically range from $50 to $100, depending on the specific model and its features.

New Balance, on the other hand, often falls into the mid to higher price range. While they do offer more affordable options, particularly in their entry-level running shoes, their premium performance models can reach prices of $150 or more.

It’s important to note that prices can vary based on factors such as shoe model, materials used, and the technologies incorporated. Additionally, sales and discounts can also affect the final price, so it’s worth keeping an eye out for deals from both brands.


In the battle of Skechers vs New Balance, both brands have distinct strengths and cater to different consumer needs. Skechers shines with its trendy designs, emphasis on comfort, and affordable price range. On the other hand, New Balance excels in durability, performance, and stability-focused footwear, particularly for runners.

Ultimately, the choice between Skechers and New Balance depends on your personal preferences, intended activities, and individual requirements. It’s essential to consider factors such as comfort, fit, style, performance, and price to make an informed decision. 

Whether you’re looking for a fashionable everyday sneaker or a performance-oriented running shoe, both Skechers and New Balance have offerings that can meet your needs and keep you moving in style.

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